THE TRAITORS SEES RECORD VIEWING ACROSS BBC ONE AND iPLAYER
Betrayal is back in season as record viewers descend upon the BBC for series two. Ahead of the jaw-dropping finale still to come, The Traitors (produced by Studio Lambert) has cemented its place as the biggest entertainment show on demand/VOD across all broadcasters and streamers in at least the last two years.
The multi-award winning reality format was already a breakout hit since its launch at the end of 2022, and the second series has seen phenomenal growth on BBC iPlayer in its first three weeks. With over 50% of viewing from BBC iPlayer, it’s more than doubled series one and that’s before the unmissable finale week of episodes have even landed.
Broadcast viewing is increasing week on week, in the first 7-Days alone the first episode saw an average audience of 6.4 million and more than doubled from the overnights (from 3.1m to 6.4m on 7-days for all audiences), with episodes 2 and 3 both at 6.1million.
The series is attracting high viewing amongst young audiences as it continues to be the biggest new Entertainment brand in the market for 16-34’s. And the finale week is set to drive even more viewers to binge as the series reaches its dramatic climax.
Kalpna Patel-Knight, BBC’s Head of Entertainment Commissioning said : “The phenomenal growth of The Traitors on the BBC is testament to a fiendishly fresh format with the amazing Claudia Winkleman as our insightful and witty guide alongside the players masterful gameplay, all together making series two unmissable viewing...
"The Traitors demonstrates the success of the BBC’s on demand iPlayer strategy. Launching and then growing a new Entertainment series in such a competitive market is no mean feat and with a gobsmacking final on the horizon, The Traitors is deservedly one of the hottest and most talked about programmes around.”
Mike Cotton, Creative Director, Studio Lambert said: “After the runaway success of The Traitors last year, launching a second series was always going to be a daunting challenge. The team were united in their ambition to elevate the existing game, whilst also creating more surprising (and sometimes murderous) twists and turns for the audience...
"Claudia has once again been the most perfect host and the cast were simply brilliant, so we’re absolutely delighted that viewers have loved watching the series as much as we enjoyed making it.”
All episodes of The Traitors to date are available now on BBC iPlayer.