THE SNAKE: CHANNEL 4 LAUNCHES NEW QUIZ SHOW FOR CHANNEL 4.0

Channel 4 has ordered six episodes of The Snake for Channel 4.0. The new format from Strong Watch Studios combines competitive quiz with strategic gameplay as some of the players only win by getting the answers wrong.

In each episode six creators start with a collective prize pot of £5000. Together they must navigate through a series of tricky multiple-choice questions in order to retain as much of the prize money as possible.

What the group don’t immediately realise is that two of the creators are secretly ‘Snakes’, saboteurs whose goal is to manipulate, influence and mislead the group into submitting the wrong answers. Any money lost from the pot by getting the wrong answer can be won by the snakes instead.

As the quiz unfolds ‘investigators’ work to identify and eliminate the Snakes. If both Snakes are caught the prize money is split between the honest players and the investigators, leaving the Snakes with nothing.

Creators taking part in the first series include: Adeola Patronne, Chloe Burrows, Danny Aarons, Harry Pinero, Mariam Musa, Zeze Millz, Ava Hirons, Darkest Man, Eman SV2, Max Fosh, PK Humble, Whitney Adebayo, Expressions, Konan, & Tyrique Hyde.

Evie Buckley, Digital Commissioning Editor & Channel 4.0 Lead, said, “As 4.0 celebrates 1 billion views we are incredibly excited to introduce Strong Watch Studio’s new and innovative quiz format to Channel 4.0.  Channel 4.0 continues to grow and evolve, and 'The Snake' is a perfect example of how we are dedicated to creating fresh and engaging entertainment from British creatives in a way that is resonating with young audiences.”

Executive Producer and co-founder of Strong Watch Studios, Ben Powell-Jones said, “We loved working with 4.0 to push the limits of what is possible in digital and continue to blur the line between TV quality production and formatting and digital efficiency and reach.”

Strong Watch Studios has also secured the commission for a series of Creator Clash episodes, the 4.0 mini-games that showcase the talents of the creators in fun and unexpected ways. The Creator Clash episodes include Bait & Plate: A competitive eating challenge meets bluffing game featuring Expressions & Konan, and Harry Pinero & Danny Aarons.

Same Wavelength: Adeola Patronne and Chloe Burrows compete to match answers with the Channel 4.0 audience on what makes the perfect woman. And Legit Check: that sees creators like Adeola Patronne, Chloe Burrows, Harry Pinero, and Danny Aarons challenge each other to identify legit items from dupes, with hilarious forfeits for the losers.

Executive Producers on The Snake and the Creator Clash series were Strong Watch Co-Founders Thom Gulseven and Ben Powell-Jones. The Snake" and Creator Clash games are set to premiere on Channel 4.0 this spring, bringing a fresh and dynamic quiz format to the youth digital channel that recently hit 1billion views across YouTube and social platforms.