THE CLICKBAIT CLINIC: STACEY DOOLEY TO FRONT NEW BBC HEALTH SERIES

The Clickbait Clinic with Stacey Dooley (w/t), a new six-part documentary series for BBC One and iPlayer, will uncover the truth behind some of the wildest health trends taking over our social media feeds. From award-winning production company Nutopia, the series will reveal how online trends are shaping our health choices.

Stacey Dooley says: “Social feeds are full of health and wellness tips, but it's impossible to know which ones to believe. I can't wait to find out what the experts think and to meet the people behind the biggest online health trends.”

1 in 3 Brits now turn to social media for health advice, but how can we sort the miracle cures from the snake oil? Stacey will work with leading doctors and scientists to learn about the internet’s most hyped medical claims: from fitness boosters to pain beaters, youth elixirs to fat busters, the team will trace the digital breadcrumbs to figure out how a trend went viral, meet the key influencers driving the buzz, and put the science to the test.

With NHS waiting lists growing, and with social media playing an increasing role in all of our lives, The Clickbait Clinic's final verdict could be life changing... or lifesaving.

Jack Bootle, Head of Commissioning, Specialist Factual, says: “As social media force-feeds us an endless diet of health misinformation, there’s never been a greater need for a BBC series designed to sort the fact from the fiction – and tell us where some of the world’s weirdest health trends originated in the first place. Led by the amazing Stacey Dooley, this series will show us which health hack to believe and which to unfollow – and it could make a genuine difference to viewers’ wellbeing.”

Arif Nurmohamed, Executive Producer says: “This new format dives into the wild world of online health — sorting the hype from the hope. And with Stacey at the helm, we’ve got the perfect mix of heart and curiosity.”

The Clickbait Clinic with Stacey Dooley (w/t) is a 6x30 series commissioned by Jack Bootle, Head of Commissioning, Specialist Factual.