THE BOX: NEW CELEBRITY REALITY ADVENTURE SERIES ANNOUNCED FOR ITV

ITV have commissioned production company TwoFour to produce new celebrity reality adventure competition The Box, to air on ITV1 and ITVX.

ITV acquired the rights to the new adventure reality series from Norway earlier this year, with TwoFour, part of ITV Studios, winning the tender process. The ITV version will feature celebrities who are placed 'at mercy' of the show.

They each enter a box and are transferred to a different location. When the box opens at the new location, the famous face must face whatever is in front of them - with no prior warning on what or who may be on the other side of the box or the task they will have to complete.

ITV's head of entertainment, Katie Rawcliffe said: "The Box is an exhilarating and immersive new format, that will not only test our contestants but also invite our viewers on the ultimate TV experience, privy to the contestants’ gameplay and strategy – but will they be able to foresee the outcome?"

Aleksander Herresthal, Chief Creative Officer at Seefood TV said: "The response to The Box worldwide has been incredible—almost overwhelming in the best way. Bringing it to the UK with ITV is a major achievement and a significant next step for our format...

"From the moment I connected with ITV, I knew this would be the perfect home for the format. The creative team truly valued the content, and they challenged our ideas while they stayed true to the premise. Their insightful questions showed a deep commitment to fully understanding the concept and elevating it to new heights...

"It’s exactly the kind of collaboration you want – working with people who strive to refine and enhance an idea, shaping it into something exceptional. ITV’s passion for bold, high-energy entertainment is exactly what The Box needs, and I can’t wait to see how they make it their own."

More details will be announced in due course.