ITV follow the BBC in premiering their soaps online during the Euro2020 tournament.
From w/c 14th June, all of that week's episodes of Coronation Street and Emmerdale will land on the ITV Hub for viewers to watch when they like.
All episodes will also be shown on the main ITV channel during the week, however there will be several changes to the normal schedule due to the football.
Coronation Street's Executive Producer, Iain MacLeod, said: "There are loads of key rivalries across the Cobbles this summer and I think it will be like following your favourite team - there will be times where they let you down, make mistakes and maybe score a few own goals. But you’ll back them till the end and woe betide anyone else who criticises them...
He continued: "Given how exciting the stories are, it’s great that fans will have the chance to binge watch all the episodes on ITV Hub at the start of each week - as with football, sometimes when it’s an exciting face-off, you really want extra time."
The BBC announced on Monday a similar approach for EastEnders, with all four of that week's episodes available on iPlayer every Monday for three weeks.