ROALD & BEATRIX DELIVERS SKY'S BIGGEST CHRISTMAS AUDIENCE EVER

Roald & Beatrix: The Tail Of The Curious Mouse, launched on Sky One with a 7 day cumulative audience of 3.12m, making it the biggest rating show of the Christmas period for Sky ever.



Elsewhere, Jack and the Beanstalk: After Ever After drawing in a cumulative audience of 1.77m to date which is up on the previous year’s Cinderella: After Ever After and other shows such as A League of Their Own Christmas Special bringing in a strong audience of 1.6m.


Both Sky Arts and Sky Comedy also reported their best ratings ever across New Year’s Eve and New Year’s Day respectively.


According to BARB data, 2020 is Sky’s best Christmas ever (since 2002), as the Christmas Eve-Boxing Day period was up +29% YoY across the Sky Entertainment channels.