RE/STYLE: EMMA WILLIS TO HOST NEW PRIME VIDEO FASHION DESIGN COMPETITION SERIES

Emma Willis is to present a new brand-funded fashion design competition for Prime Video, produced by Lion Television Scotland in partnership with online marketplace Vinted.

Revealed by Broadcast, the six-part RE/style will follow eight designers who compete each week to create "capsule collections from second-hand items" within six hours. In the final episode, the two finalists will unveil their collections and the winner will secure a place at London Fashion Week.

Their creations will be sold on Vinted with profits going to Oxfam. The series will exclusively air on Prime Video. Alongside Willis will be judges Melissa Holdbrook-Akposoe and Zadrian Smith. They will be joined by a variety of special guests including Stacey Dooley, Henry Holland, Vogue Williams and Laura Whitmore.

Emma Willis said: “Hosting RE/Style has been an incredible experience; I have loved returning to my fashion roots and have been completely wow-ed by the talent of these emerging fashion designers. I have had so much fun delving back into my wardrobe and finding new ways to repurpose old outfits and bring them to life, and hope that audiences are inspired in a similar fashion."

Meanwhile, ITV's own fashion competition Dress The Nation with M&S returns this month for its second series, hosted by AJ Odudu and Vernon Kay. The new series focusses on womenswear and menswear design and documents M&S’ search for the very best emerging fashion designer, welcoming contestants from up and down the country. 

Nine candidates, ranging from ages 22 to 59, will compete to secure an exclusive mentorship with M&S where they will work with some of the best in the industry across Design, Buying, Merchandising and Marketing. In addition, the talented winner will also have the exciting opportunity to see their design sold exclusively in selected M&S stores and online for the AW25 season.

More details will be announced in due course.