Win Win | Preview (ITV1)

ITV’s new quiz show Win Win will be the most interactive quiz show ever aired in the UK, as viewers playing from the comfort of their sofas get the chance to win the same truly amazing prizes as the contestants playing in studio.

Over six Saturday nights, the series builds to an epic finale where one contestant is guaranteed to win £1,000,000 - and that winner could even be a viewer who made it through to the final. Mel Giedroyc and Sue Perkins will host, along with help from Jordan North, with each show packed with humour, drama and life-changing decisions. 

Playing survey questions based on the views of the Great British public, a 40-strong group of studio contestants, and viewers, play to win prizes including dream holidays, luxury cars, and tickets to some of the world’s biggest sporting and entertainment events.

Every single question comes from the Great British public. We surveyed the nation to uncover what they love, what they loathe, and everything in between. Forty studio contestants along with viewers at home play to win incredible prizes, from dream holidays and luxury cars, to tickets for the world’s biggest sporting and entertainment events.

Throughout the series players compete to join ‘Millionaire’s Row’, either by winning their place or trading a prize for a place. Viewers at home also get the chance to earn a place by playing along. In the final episode, one player on Millionaire’s Row will win that jackpot of at least one million pounds.

In what is ITV’s biggest ever ad-funded series, the show comes via BE Studio from ITV, a full-service creative studio producing Ad Funded Entertainment (AFE), which has brought People’s Postcode Lottery and ITV together to co-fund this entirely new Hello Dolly format. 

Host Mel said: “This quiz is so extra! Imagine winning something like a car just by playing along with a gameshow you’re watching on a Saturday night in your pyjamas? I can’t wait!”

Host Sue said: “If I wasn’t hosting this, I’d be playing it at home; sat in my leopard print onesie, cuddling the dog whilst trying to figure out The Nation’s favourite chocolate bar. Bring it on!”

Win Win begins Saturday 6th September at 7:15pm on ITV1.