Holly Willoughby and Lee Mack follow eight celebrities as they give up their warm cosy lives to live in the Italian mountains in sub-zero conditions. There they face a series of daunting cold challenges designed to push their minds and bodies to the limit.
Their guide is the record-breaking extreme athlete Wim Hof, known as the Iceman, who believes that embracing the cold can change lives for the better. The celebrities - Patrice Evra, Gabby Logan, Alfie Boe, Tamzin Outhwaite, Owain Wyn Evans, Dianne Buswell, Professor Green and Chelcee Grimes - are all taking part for different personal reasons and are hoping they will emerge from the experience feeling happier, healthier and stronger.
Extreme athlete Wim Hof will be supervising the celebrities and guiding them through his series of radical challenges. Under his encouragement, the celebrities will reap the rewards of cold-water therapy and face a unique test of mental strength like no other.
Wim, ‘The Iceman’, has dedicated his life to showing others that they can achieve things they thought were impossible, by controlling his mind and body when running a half marathon above the Arctic circle barefoot, submerging himself in ice for 1hr 52 mins and climbing Mount Kilimanjaro in just his shorts and shoes.
The series will be hosted by Wim Hof superfan Holly Willoughby and comedian Lee Mack, it is like nothing seen before and promises genuine reality, high drama, jeopardy, and plenty of laughs along the way.
Freeze The Fear with Wim Hof begins Tuesday 12th April at 9pm on BBC One.