PASSWORD: ITV TO PILOT GAMESHOW FORMAT WITH ALAN CARR & DAISY MAY COOPER
ITV are to pilot US gameshow format Password for a potential UK version, it's been revealed.
A pilot is to be recorded next month with comedians Alan Carr and Daisy May Cooper, alongside an as-yet-unknown celebrity guest. If commissioned, the series is expected to air on ITV1 and ITVX as early as this year.
A teaser shares: "Join Alan Carr, Daisy May Cooper and a special celebrity guest for a non-transmission pilot recording of Password, an ITV gameshow all about word association...
"Expect lots of laughs as our plucky contestants attempt to get on the same wavelength as their celebrity teammates to win big money."
Password is a gameshow which sees two teams, made up of one 'civilian' contestant and a celebrity compete to win cash prizes by attempting to convey 'mystery words' to each other.
The format was recently revived by NBC last year with Jimmy Fallon as host alongside Keke Palmer. Thousands of episodes have aired across 3 networks in the US, including CBS, ABC and most recently NBC.
The pilot records on 28th March at Television Centre in London. More detail will be revealed in due course.