ITVX PASSES ONE BILLION STREAMS FRO 2026, HIGHEST RATING SHOWS REVEALED
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ITVX has reached another milestone, with the platform now surpassing 1 billion streams for 2026. This landmark figure was reached eight days earlier than in 2025. Another month of strong performance on the streamer was underpinned by an unmissable slate of sport, drama and entertainment.
Month of Record Streaming for Six Nations & Britain’s Got Talent
2026 is now the biggest year ever for streaming for two kingpins of the ITV sport and entertainment schedule - the Rugby Six Nations and the current series of Britain’s Got Talent. Streams for the rugby tournament are up 5% year on year, with 14.9 million streams.
Britain’s Got Talent meanwhile has now achieved 10.1 million streams over 5 episodes, surpassing last year’s series and up 5% as the most streamed series in the show’s history. The launch episode has now consolidated with 6.4 million viewers. This has contributed towards a 14% year on year uplift on ITVX in entertainment content.
An impactful year for ITV drama continues, with crime thriller Gone becoming the most watched drama on any channel or streaming platform. The six part series, which stars Eve Myles and David Morrissey, has now been watched by 5.5 million viewers. Total streams for the drama now stand at 23.8 million. ITV also achieved its biggest overnight drama launch of the year, with the new series of Grace bringing in 2.7 million viewers.
The month also saw strong performance from The Affair, with 13.4 million streams, The Stolen Girl with 11.2 million streams, and The Lady with 11.9 million streams.
The soaps - Coronation Street and Emmerdale - continue their upward trajectory, with viewing up by over 40% and streams totaling over 54 million.
Reality maintains its popularity on the platform with streaming across the genre up by 11% in comparison to 2025. Following the culmination of the most recent All Stars series, Love Island and its global spin offs have now achieved 2.5 billion streams, while TOWIE has been streamed 340 million times.
News Rises By 36%A busy news period has seen a surge in viewing around ITVX News and Current Affairs content, up by 36% year on year.
