On Easter Sunday 2023 ITVX officially hit the one billion streams mark, just over four months after the service’s launch on December 8th in 2022.
2022 was ITV’s previous most successful year for streaming, when it took nearly seven months to hit the one billion streams mark.This follows on from ITVX achieving its best ever month for streaming in March 2023, with 282 million streams, up by more than 100 million on last yeaR.
Gripping dramas The Twelve, Without Sin and A Spy Among Friends have been the top performing ITVX premieres in the period, attracting harder to reach audiences to ITVX. 80% of audiences who have watched ITVX premieres, including titles like Nolly and Litvinenko, have gone on to watch other content on ITVX.
Amongst the huge array of series and films available on ITVX, the most popular UK drama series from the archive is so far Footballers Wives, with One Tree Hill clocking up the highest volume of streams to date amongst the range of US boxsets on ITVX. The most popular film amongst the extensive film library in the period has been Love Actually, with The Chase channel as the most popular themed (FAST) channel, to date.
Love Island in 2023 has been a strong driver of streaming and is the most watched programme on ITVX this year based on streams, with the fifth series of Unforgotten being the most watched drama, with streams of the acclaimed cold case series up 49% on series four.
Streams of sporting events including 6 Nations Rugby and the FA Cup have pulled in strong livestream audiences in 2023, with year on year uplifts on the new and improved service.
ITVX’s consideration and awareness scores have risen strongly since launch, with recently reported data from YouGov’s BrandIndex tool revealing that ITVX has now overtaken All4 and Disney+ in terms of consideration.