JOSIE GIBSON TO HOST NEW ITV SERIES, HOW TO CLEAN UP FOR CASH

ITV announces new series How To Clean Up For Cash,, produced by MultiStory Media in collaboration with Vintage Cash Cow. Clutter culprits beware! Host Josie Gibson is coming for your stuff in a brand-new mischievous format for ITV this Spring. 

Across the country our homes are storing £32 billion pounds worth of unused and unloved items; we’re sitting on a fortune without even knowing it! As a car boot fanatic and passionate collector Josie loves her stuff, but over 60% of us are fed up with other people’s clutter. So Josie gives some long-suffering families the chance to have their loved one’s clutter cleared and valued in secret.

In just 48 hours, Josie along with antiques and collectable expert Dan Hatfield and declutter expert Jacqueline McLeod infiltrate the homes of clutter culprits without them knowing. Whilst they’re distracted on a fake show, Josie and her team box up their belongings behind their back and find out how much it’s all worth, ready to sell the lot! When the culprits return home to the shock of a lifetime, they face a pivotal decision: do they keep the clutter or take the cash? 

Host Josie Gibson, said: “How To Clean Up For Cash is a show with so much heart. It isn’t just about decluttering, it’s about bringing people together. We’re on the ground, in homes across the country, showing viewers how much their everyday items might be worth.”

Head of Development & Commissioning Editor, Factual Entertainment ITV, Kate Teckman, said: “We’ve turned the decluttering genre on its head. Expect mischief, revelations behind the value of everyday items and plenty of jaw dropping moments. Josie’s infectious humour combined with Dan and Jacqui’s expertise really packs a punch.”

Creative Director, Multistory Media, Simone Haywood said: “We’re not just decluttering—we’re revealing the true value behind what people own. When everything’s boxed and priced, it sparks honest, often surprising conversations about what really matters.”

Co-Founder of Vintage Cash Cow, Antony Charman said “How To Clean up For Cash shines a light on something we see every day, valuable items sitting unnoticed in people’s homes. At Vintage Cash Cow, our mission is to make it easy for people to unlock that value, and this series brings that idea to life in a compelling and relatable way. We’re thrilled to be part of a show that not only declutters spaces, but also changes how people think about what they own. 

The six-part series begins from Monday 13th April 2026 on ITV1, ITVX, STV and STV Player.