FARMING FOR LOVE: ITV REBOOTS DATING FORMAT FARMER WANTS A WIFE FOR NEW SERIES

ITV announces the commission of Farming for Love, a brand-new dating series based on global hit, Farmer Wants a Wife - one of the world’s most successful and enduring dating formats.

Produced by Naked, a Fremantle label, the 6 x 60’ series follows a group of single farmers on a quest to find their perfect match. Shining a light on modern British farming life, the show offers them the chance to find genuine romance in settings as authentic as they are. 

Farmers select potential partners from applications and invite them to move onto the farm, where they must experience the realities of rural life first-hand. Living and working together, the couples discover whether love can truly take root beyond the romance.

At the end of the journey, each farmer must make the ultimate decision - choosing the person they believe could truly ‘be the one’ - proving that love really can grow where you least expect it.

Nicola Lloyd, Creative Director at Naked TV says: “Farming has never been more popular but finding love while running a farm remains a real challenge. Farming for Love has all the heart, humour and authenticity that make a great dating show, and I’m thrilled we will be helping people find love this time on British farms.”

Katie Rawcliffe, Director of Entertainment, Reality and Daytime TV, ITV adds: “Farming for Love is funny, feel good and heartwarming. It’s a love story with farming at the heart of it.”

Farming for Love is based on ‘Farmer Wants a Wife’, from an original idea by the UK’s Country Living magazine. Fremantle holds global distribution and production rights to the format. The show has aired in more than 34 territories worldwide and this year, celebrates its 25th anniversary. Over this time, it has led to more than 250 marriages and the arrival of over 600 babies.