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DRESS THE NATION WITH M&S RENEWED FOR SECOND SERIES ON ITV

  • Apr 11, 2025
  • 2 min read

The nationwide search for the next great designer is back with a second series of M&S: Dress The Nation later this year on ITV1 and ITVX.



The series will document the search process from start to finish: over the course of six episodes, 10 candidates will compete to secure a highly coveted in-house design role working alongside some of the best designers in the industry at M&S’ colleague support centre in Paddington, London.



The retailer wants to hear from people of all walks of life and aims to reiterate that a formal qualification or training in fashion design is not essential. What’s more important is creative flair, a willingness to learn and a passion for design.


Over the course of the recruitment process, the 10 candidates will be set a series of briefs which will assess their design, problem-solving, commerciality and collaboration skills. 



Each brief will be reflective of M&S’ design and product development process – from gathering insights to identifying key product trends to designing and developing original products.



Candidates will work out of a purpose-built design studio for the duration of the competition and work individually, as well as in groups, to design & create garments that will resonate with the M&S customer who is seeking style, versatility, value, and quality in their clothing choices. 



Each week a judging panel – made up of senior leaders at M&S alongside a rotation of celebrity guests and designers – will select which budding designers move forward to the next round and one step closer to being crowned the winner. 


The winner of the series will be offered an in-house junior designer role with M&S which will be built around their skillset and experience. The first series was hosted by AJ Odudu and Vernon Kay.


Dress The Nation is available now on ITVX.



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