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UKTV announces Sneakerhead (3x30), a band new scripted comedy for Dave. The series will be produced by Roughcut Television and is written by BAFTA Scotland new talent writer Gillian Roger Park.

The series will be led by People Just Do Nothing star Hugo Chegwin alongside grime artist Big Zuu, in his first television acting role, with Fran Mills (Harlots), Alexa Davies (Dead Pixels), Lucia Keskin (Chi with a C) and Mark Silcox (Man like Mobeen).

Sneakerhead is a hilarious and contemporary workplace sitcom shining a light on young working life in Britain. Set in Peterborough, Russell (Hugo Chegwin) is one of the many longsuffering employees of Sports Depot.

He is a certified sneakerhead, working there for the love of the trainers - he certainly isn't there for the money. The sitcom follows the hopeless, underpaid, demotivated but ultimately funny as hell working life of youth, cemented by camaraderie, and an ironic sense of flogging massive sports brands when they have no interest in sport.

Hugo Chegwin said: "So excited to be doing this show with some super talented people. I feel like a competition winner!"

Big Zuu added: "I'm very gassed to be a part of Sneakerhead and to be working with Dave again. This is a first for me, venturing into acting, so I'm really excited to get started!"

UKTV's Sarah Asante said: "Sneakerhead shines a dim but funny light on the plight of the modern-day retail worker. Gillian has done a wonderful job bringing this world to life as we follow the relatable mistakes from this enterprising bunch of misfits as they navigate how to dream big with empty pockets and zero interest in the merch they're selling...

"Hugo is on excellent form as the laid back, unlucky in love, accidental manager and we are excited to present Big Zuu in his first network acting role as the ever hopeful, part-time entrepreneur and future millionaire, Mulenga."

Sneakerhead will air on Dave and UKTV Play in 2022.


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