CHANNEL 5 AND MY5 TO RELAUNCH AND REBRAND IN 2025
Channel 5 and its streaming service My5 are to relaunch and rebrand to '5' in 2025.
The rebrand is designed to 'unite' its linear and streaming offering. The newly launched streaming service will include FAST channels and content from the Paramount family including MTV, CBS, Comedy Central, Paramount+, Milkshake and Nickelodeon.
Channel 5 boss Ben Frow said: "We know from the success that so many of our Channel 5 shows have had on Netflix that there’s a huge appetite for our content in the streaming world...
"As we relaunch as 5, our streaming service will be a much bigger and broader offer than My5 with a significantly expanded range of content including new series and box sets in reality, drama, factual and kids from across the Paramount family."
Sarah Rose, president of Channel 5 said: "[We've seen] record growth for My5 viewing over the last three years and, as more of our audience discover streaming, we think it’s the right time to have a much closer relationship between our linear and streaming services.”
More details will be announced in due course.
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