Channel 4 has commissioned a new eight-part popular factual series going behind the scenes of the world's biggest brands. The series will be produced by HiddenLight Productions' label HLP Studios.
Inside The Superbrands (8x60') shines a new light on Britain’s market-leading brands such as Kellogg’s, Heinz, Walkers and Guinness to explore how they became such a part of our cultural identity. The series will be presented by Helen Skelton.
With a rare glimpse into the factories, the boardrooms and the product development labs of market-leading brands such as Kellogg's, Heinz, Walkers and Guinness, Inside TheSuperbrands both explores their histories and looks to the future to examine how these cultural icons are changing their plans, recipes and products.
Johnny Webb, CEO, HiddenLight Productions: "Brands are an integral part of all our lives and what we buy says a huge amount about how we live. We are delighted to be working with Channel 4 on our first HLP Studios commission."
Nick Betts, Executive Producer, HiddenLight, says: "The series enters the hidden world of global brands that are much loved in Britain, in a surprising, insightful and playful way. We gained unique access to international brands which had never let the TV cameras in before...
"Our presenter, the irrepressible Helen Skelton, takes us on a journey into the heart of these Superbrands – uncovering secrets in their factories and innovation labs, but also asking the questions the brands don’t necessarily want to hear. Helen’s innate warmth, curiosity and nous is a given, but this series allows the audience to see her in a completely new light."
With exclusive behind-the-scenes access, the series finds out what the future holds the 'superbrands' in a fast-changing world. More details will be revealed in due course.