Rochelle wins Big Brother as closest ever voting percentages are revealed

16 hours ago

1 min read

Last night’s Big Brother: Live Final saw hosts AJ Odudu and Will Best crown Rochelle the winner of Big Brother 2026.

Walking away with a life-changing cash prize of £100,000, Rochelle becomes the reigning champion of Big Brother. Viewers saw Twinks finish as the series runner-up followed by Yasmin, Samuel, Lynx and Catrin, who took third, fourth, fifth and sixth place respectively.

Big Brother returned to screens in September for its fourth instalment on the network and instantly captivated audiences with a diverse and dynamic cast whose individual personalities, evolving relationships and unpredictable antics provided no shortage of drama.

Final voting percentages

Rochelle - 37.65%

Twinks - 36.62%

Yasmin - 15.89%

Samuel - 5.11%

Lynx - 2.44%

Catrin - 2.29%

This year the Big Brother brand surpassed 220m streams on ITVX. The current series and companion show alone exceeded 56m streams - an increase of over 22m streams (67%) compared to Big Brother and Big Brother: Late & Live last year.

This series is the most-watched series since Big Brother launched on ITV in 2023, playing a significant role in ITVX's performance as the platform experienced its best October on record seeing the biggest year-on-year increase in streaming (+90 million) outside of the World Cup months.

Big Brother is available now on ITVX.