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Big Brother: The Launch has consolidated with an impressive 3.6m viewers across ITV1 and ITV2 (across all devices). This makes it the biggest launch since it aired on Channel 4, which ended in 2010. It attracted 1m 16-34 TV viewers across the two channels (ITV1 & ITV2).

The launch episode of Big Brother: Late & Live consolidated with 600k viewers across all devices, which was ITV2's sixth biggest programme title so far this year based on best episode.

Overnight: Big Brother achieved its highest launch since 2012 last night as it returned to screens, with 2.6 million viewers across ITV1 and ITV2 on all devices, and winning its 9pm slot.

As well as being the most streamed show of the day across ITVX, The ITV1 show ranked number one in its timeslot for both total viewers and young adults (16-34) and Big Brother was the UK's number one show of the day for young adults (16-34) across all networK.

For young adults (16-34) Big Brother delivered a combined market share of 48.7% making this the highest launch market share since the format aired on Channel 4 in 2006 (58.9%).

With 0.7 million TV viewers in the 16-34 age range, the show achieved a share of 26% across both channels, and 36% specifically on ITV2.

Big Brother returns on ITV2 and ITVX tonight at 9pm.


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