All 4 views are up +30% compared with last year, and Channel 4’s linear viewing share over all hours is up +4%.
The growth in viewing share is even greater amongst young audiences, with Channel 4’s 16-34 linear viewing share in all time having grown by +9% on 2019 – more than any other terrestrial channel and the biggest Channel 4 year-on-year growth for 16-34s on record.
In peak time (8-11pm) this is even greater, with share amongst young audiences growing by 15% versus 2019. Channel 4’s share of viewing amongst Black and minority ethnic audiences has also grown by +3% over 2020.
With over 13,000 hours of content, All 4 is the UK’s largest free streaming service and its depth of exclusive and archive content has also helped drive record growth in digital views in 2020.
On Channel 4’s linear channel, a range of popular shows hit their biggest ever audiences including The Great British Bake Off, which had its biggest ever Channel 4 audience with 11.5m, the channel’s second biggest commissioned programme ever.
Other shows which attracted their biggest ever audiences included Gogglebox (6.5m); Friday Night Dinner (4.3m); Celebrity SAS (4.2m); 24 Hours in Police Custody (3.8m); Escape to the Chateau (3.4m); Taskmaster (3.0m).
Ian Katz, Director or Programmes at Channel 4 said: "2020 has been an exceptionally challenging year for our nation but I’m pleased that, as a public service broadcaster, we’ve not just provided trusted news and information, but responsive content to help viewers through the hard times and more than a bit of escapist entertainment to provide a glimmer of joy in these rather grim times...
"Crucially, at a time when more people have been watching television and streaming services, I’m proud that Channel 4 has grown its share of all audiences – particularly with young viewers – and seen record growth in our digital viewing on All 4."