52% OF TV VIEWERS TUNE IN TO THE LAUNCH I'M A CELEBRITY 2020

The series opened with an average audience of 10.9m (51.9%). This was an increase of a million viewers (+10%) compared with last year. It was the second biggest launch for the show since 2013 and the fifth biggest launch episode for the show ever.



Outside of news programmes, it is the biggest overnight audience on any channel since the Gavin & Stacey Christmas Special on BBC One last year.

It drew I’m a Celebrity’s biggest ever share of 16-34 viewers with 77%, attracting an average of 2.7m viewers with a peak of 3m.


It was the biggest 16-34 audience on ITV since the IAC 2018 launch and second biggest since the England World Cup Semi-Final in 2018.

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